Originally trained as a designer, Jarren spent many years working in the design industry for a number of creative agencies in Queensland, Australia. At the end of 2010, he left his job as a designer to join in the fight against the ecological crisis and founded a Greenpeace activist team in his home city of Brisbane. At around the same time, he also became involved in a number of other social and environmental change organisations (e.g., Friends of the Earth, Market Forces, The Climate Reality Project, etc.) and worked on many campaigns.
As Jarren noticed a strong need for more effective campaigning materials in these social movements, he founded Design Good Design Studio, to aid the efforts of the associated organisations. Since then, he has designed brands, campaign materials, and advertising campaigns for a wide range of them: 350.org, Amnesty International (e.g., "Defending Lives" Booklet), Australian Conservation Foundation (e.g., "Say Yes Australia" Campaign), Australian Education Union, Australian Marine Conservation Society (e.g., “Climate Leadership Now! Before There’s No-One Left to Find” Advertising Campaign), Australian Progress, Australian Youth Climate Coalition (AYCC; e.g., Climate Change Merchandise), Change.org, Climate and Health Alliance, The Climate Reality Project, Doctors for the Environment, Environment Victoria (e.g., "I'm Powered by Clean Energy" Tram, and "It's the Climate Change Election" Billboard), Farmers for Climate Action, Friends of the Earth, GetUp!, Greenpeace (e.g., “CommBank Is Funding Coal Projects…” Advertisements), The Greens, Market Forces (e.g., "GE Is Trying to Greenwash..." Advertisement, and Hyundai "IRONIC" Advertisement), Nature Conservation Council of NSW (e.g., "Don't Chop My Home" Advertisements), Oxfam, Queensland Conservation Council, RE-Alliance (f.k.a., Australian Wind Alliance), Solar Citizens (e.g., "A Fair Price for Solar" Campaign), The Sunrise Project, United Voice, WWF, etc. His design work has received a commendation from the Design Institute of Australia in the Queensland Design Awards and was exhibited in the Queensland Art Gallery. It has also been featured in publications such as the New York Times, the Financial Times, Desktop (magazine), Lino (magazine), Design Montage, DeSmog, Independent Australia, Skeptical Science, Informal Logic (peer-reviewed journal), Wastepaper (a book series created by employees of the design studio Inkahoots), and on many social media channels, including those of the culture-jamming magazine Adbusters. He has also delivered presentations of his design work while discussing how graphic design and branding can be used to help create social and environmental change. More recently, Jarren completed a Bachelor of Psychological Science with First-Class Honours, and received several academic awards. He is now a Doctor of Philosophy (PhD) Candidate at The University of Queensland, where he draws on theories and methods from social and environmental psychology to investigate public perceptions of climate protests to help inform effective means of creating social change.
His research has so far resulted in eight peer-reviewed journal articles, including two as lead author—“The Climate Activist’s Dilemma” and “Disrupting the ‘Wrong’ Target?”—both published in the Journal of Environmental Psychology. He has also co-authored research published in journals including Nature Climate Change, Communications Psychology, Scientific Reports, Current Opinion in Behavioral Sciences, Current Opinion in Psychology, and the British Journal of Social Psychology.
Jarren has presented his research at conferences and meetings of the Society of Australasian Social Psychologists (SASP), the Collective Action Network (CAN), and Alternative Futures and Popular Protest (AFPP). He has also contributed to the academic community as a peer reviewer for the Journal of Environmental Psychology. His CV and a complete list of research outputs and presentations are available below.
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Research Outputs
In Preparation/Under Review
Nylund, J. L., Hornsey, M. J., & Thai, M. (2026). The double-edged sword of people power? [Working title; manuscript in preparation]. The University of Queensland.
Published/Complete
Nylund, J. L., Hornsey, M. J., Thai, M., & Kutlaca, M. (2026). Disrupting the "wrong" target? Climate protest tactics affecting entities deemed undeserving are perceived as immoral, unjust, and reduce activist support. Journal of Environmental Psychology, 114, 103184. https://doi.org/10.1016/j.jenvp.2026.103184 ▼ Download PDF
Pearson, S., Hornsey, M. J., Bretter, C., MacInnes, S., Nylund, J. L., Rekker, S., Smith, A. E., & Wade, B. (2026). Evaluating generative AI’s potential to dispel misinformation about wind farms. Scientific Reports, 16(1), 13424. https://doi.org/10.1038/s41598-026-42790-8 ▼ Download PDF
Hornsey, M. J., Pearson, S., Wibisono, S., Thomas, E. F., Bird, L. H., Nylund, J. L., Bretter, C., Acevedo, J. D., Fielding, K. S., Amiot, C., Moghaddam, F. M., & Louis, W. R. (2026). Youth, personality and collective victimhood distinguish support for radical climate action. Communications Psychology, 4(1), 54. https://doi.org/10.1038/s44271-026-00420-z ▼ Download PDF
Hornsey, M. J., Smith, A. E., Pearson, S., Bretter, C., & Nylund, J. L. (2026). Using conversational AI to reduce science skepticism. Current Opinion in Psychology, 67, 102216. https://doi.org/10.1016/j.copsyc.2025.102216 ▼ Download PDF
Hornsey, M. J., Pearson, S., Bretter, C., MacInnes, S., Nylund, J. L., & Rekker, S. (2025). The promise and limitations of using GenAI to reduce climate skepticism. Nature Climate Change, 15, 1183–1189. https://doi.org/10.1038/s41558-025-02425-8 ▼ Download PDF
Nylund, J. L., Thai, M., & Hornsey, M. J. (2025). The climate activist’s dilemma: Extreme protests reduce movement support but raise climate concern and intentions. Journal of Environmental Psychology, 106, 102682. https://doi.org/10.1016/j.jenvp.2025.102682 ▼ Download PDF
• News about the journal article above was covered by The Big Issue, Skeptical Science, Climatebase, Inside Climate News, and Anthropocene Magazine.
Hornsey, M. J., Nylund, J. L., & Thai, M. (2025). Morality, justice, and collective climate action. Current Opinion in Behavioral Sciences, 64, 101541. https://doi.org/10.1016/j.cobeha.2025.101541 ▼ Download PDF
Thai, M., & Nylund, J. L. (2024). What are they in it for? Marginalised group members' perceptions of allies differ depending on the costs and rewards associated with their allyship. British Journal of Social Psychology, 63(1), 131–152. https://doi.org/10.1111/bjso.12670 ▼ Download PDF
Nylund, J. L. (2023). The target of a protest: Are extreme protests perceived more negatively when the target is deemed undeserving? [Honours thesis, The University of Queensland]. Thesis Commons. https://doi.org/10.31237/osf.io/ubkyg ▼ Download PDF
Nylund, J. L., & Welch, D. (2002). Proposal for a new Queensland Rail Citytrain map design. Queensland College of Art, Griffith University. https://jarrennylund.medium.com/proposal-for-a-new-queensland-rail-citytrain-map-design-8724798fa5eb
Conference Presentations
Upcoming Presentations
Nylund, J. L., Hornsey, M. J., Thai, M., & Kutlaca, M. (2026, November 26–28). Disrupting the “wrong” target? Climate protest tactics affecting entities deemed undeserving are perceived as immoral, unjust, and reduce activist support [Conference presentation]. Society of Australasian Social Psychologists (SASP) 2026 Conference, Christchurch, New Zealand. https://sasp.org.au/events/conference/sasp-2026-conference/
Previous Presentations
Hornsey, M. J., Cheney, D., & Nylund, J. L. (2026, August 26). Net Zero Observatory: A showcase of our research projects [Conference presentation]. National Interdisciplinary Conversation on the Environment (NICE) 2026 Conference, Brisbane, Australia.
Nylund, J. L., Hornsey, M. J., Thai, M., & Kutlaca, M. (2026, June 15–17). Disrupting the “wrong” target? Climate protest tactics affecting entities deemed undeserving are perceived as immoral, unjust, and reduce activist support [Conference presentation]. Alternative Futures and Popular Protest (AFPP) 2026 Conference, Manchester, United Kingdom (presented remotely). https://www.movements.manchester.ac.uk/afpp/
Nylund, J. L., Thai, M., & Hornsey, M. J. (2025, September 18–19). The climate activist’s dilemma: Extreme protests reduce movement support but raise climate concern and intentions [Conference presentation]. 2025 Collective Action Network (CAN) Meeting, hosted online.
Nylund, J. L., Thai, M., & Hornsey, M. J. (2024, November 25–27). The climate activist’s dilemma: Extreme protests reduce movement support but raise climate concern and intentions [Conference presentation]. Society of Australasian Social Psychologists (SASP) 2024 Conference, Canberra, ACT, Australia. https://sasp.org.au/events/conference/sasp-2024-conference/
Nylund, J. L., & Thai, M. (2023, November 20). The target of a protest: Extreme protests are perceived more negatively when the target is deemed undeserving [Poster presentation]. The Environment in Queensland in 2023, Brisbane, Qld., Australia. ▼ Download PDF
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Google Scholar: https://scholar.google.com/citations?user=4GoqW-IAAAAJ&hl=en
ORCID: 0000-0002-2819-0112
Redbubble Shop: designgood.redbubble.com
